Short’s Brewing Company is taking on an enormous mission on August 17th: packaging a beer and getting it spread to select markets in their distribution network. And, one of those markets is Pittsburgh, meaning Wilson-McGinley Distribution has accepted the challenge to get the beer onto shelves and into destinations at select locations in town.
This probably sounds like standard operating procedure. But, *SPOILER ALERT* all of this will be happening within a 24-hour window!
Psychedelic Cat Grass, also known as “Without Delay IPA,” is on its way from Bellaire, Michigan to Pittsburgh and will be available in select accounts throughout the city. It’s a triple dry-hopped American India Pale Ale with a dark, hazy, pale orange complexion and tropical fruit aromas including grapefruit, pineapple, and mango. It tips the ABV scales at 7.1%.
I got a sneak peek of this beer when Short’s sent me a crowler to enjoy. I’m happy to announce Psychedelic Cat Grass receives my stamp of approval and I hereby give them the green light to proceed with distribution.
Here are the locations throughout the Pittsburgh region where Pyschedelic Cat Grass can be found:
Mad Mex on McKnight Road – 7905 McKnight Road, Pittsburgh PA 15237. Tapping Event planned at 5:00pm – 7:00pm with Short’s Huma Lupa and Nicie also on tap.
Giant Eagle Shadyside – 5550 Centre Avenue, Pittsburgh PA 15232. Available with all Short’s Brands.
Beerhead Bar – 110 Federal Street, Pittsburgh PA 15212. Tapping Event scheduled 5:00pm – 7:00pm with Short’s Space Rock and Nicie also on tap.
Industry Public House-Robinson – 140 Andrew Drive, Pittsburgh PA 15275. Tapping Event planned at 5:00pm – 7:00pm with Short’s Nicie and Soft Parade also on tap.
3 Rivers 6 Pack & Eatery – 6750 Hollywood Blvd, Delmont PA 15626. Availability begins at 6:00pm with various Short’s brands also available.
JR’s Beer Warehouse – 5th Street at Steward Avenue, East Rochester PA 15074. Availability begins at 5:00pm with various Short’s brands also available.
Whole Foods Pub – 10576 Perry Highway, Pittsburgh PA 15090. Availability begins at 5:00pm with various Short’s brands also available.
Save-Mor Beer & Pop Warehouse – Browns Hill Center, 4516 Browns Hill Road, Pittsburgh PA 15217. Availability begins at 4:00pm with Short’s Huma, Soft Parade, and other brands available.
Beer & Pop 4 Less (Bridgeville) – Great Southern Shopping Center, 1155 Washington Pike Suite 2, Bridgeville PA 15017. Availability begins at 4:00pm with various Short’s brands also available.
PRO TIP: Psychedelic Cat Grass tastes better with 3D glasses.
Short’s Brewing Co. Announces Release of Psychedelic Cat Grass – Without Delay IPA
Elk Rapids, Mich. – Short’s Brewing Company of Bellaire and Elk Rapids, MI announces distribution of Psychedelic Cat Grass, a triple dry hopped American India Pale Ale. Billed as a “Without Delay IPA,” Short’s plans to package and distribute the beer within 24 hours; allowing customers to enjoy this beer on the same day it was packaged, resulting in out-of-this world freshness.
The brewery describes Psychedelic Cat Grass as a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango, and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.
The idea to package and distribute a beer in one day came from Short’s Partner, Scott Newman-Bale. “We originally talked about executing this at our pub only, but in true Short’s fashion we decided to push ourselves further and extend this to the state of Michigan and beyond. Why not go all in and see just how psychedelic we can get?!”
According to Newman-Bale, the company plans to send Psychedelic Cat Grass to any of their current distributors willing to take on the challenge of same day distribution. So far this includes Short’s longtime Michigan distributor, Imperial Beverage. Full distribution information will be posted on Short’s website at a later date. Psychedelic Cat Grass will also be served on tap at Short’s Bellaire pub and for sale in bottles at the pub and Short’s Mart, Short’s Bellaire “brewtique.”
Psychedelic Cat Grass will be distributed in six-packs of 12 oz bottles and a limited number of kegs on August 17th, 2016. The label artwork for this IPA is three dimensional and each six-pack includes its own pair of 3D glasses. An earlier batch of Psychedelic Cat Grass will be served on tap at the Michigan Brewers Guild 2016 Summer Beer Festival in Ypsilanti, MI on July 22nd and 23rd, at Tribes Beer Fest held at Tribes Alehouse in Chicago, IL on July 23rd, and at HopCat locations.
For more information about Short’s Brewing Company, please visit www.shortsbrewing.com.