Rivertowne Brewing, with a full-scale production and canning facility in Export and four restaurants throughout Pittsburgh, has officially launched updated branding company-wide. This new initiative represents a top-to-bottom overhaul of Rivertowne’s logos, packaging, online presence, and product portfolio. The new direction is designed to focus on the longtime company mantra of “My Rivertowne” and capture the essence of river communities throughout the country where leisurely outdoor activities take center stage.
“The direction for the new branding really came about with a question we asked ourselves: ‘What do we like to do in our spare time,'” said Rob Johnson, VP of Sales & Marketing at Rivertowne Brewing. “Swimming, kayaking, fishing, tubing, camping, and drinking some suds in the afternoon on our boats were the activities that came to mind. These are activities we feel are enjoyed in all river communities across the state of Pennsylvania and beyond.”
Rivertowne began brewing in 2007 at their Pourhouse location in Monroeville. They’ve expanded to a 30-barrel brewhouse and feature several unique, popular beers including Hala Kahiki Pineapple Ale, Mosaic IPA, Grateful White Belgian Witbier, Maxwell’s Scottish Ale, and many more. In 2002, CEO Christian Fyke took ownership of the Rivertowne Inn in Verona and, ever since, the brand has been associated with the lovable fish mascot Wylie. With Rivertowne’s new direction, Wylie’s image will be replaced with graphics designed by local artist Gian Romagnoli that emphasize outdoor recreation.
Since they first began brewing their own beer over a decade ago, Rivertowne has been dedicated to producing approachable, innovative beer at every juncture. They were one of the trailblazers in utilizing sustainable canned packaging, a directive that’s easily become the industry preference today. They focus on creating a complete craft beer experience as their new brand direction exemplifies, giving you plenty of options to enjoy at the ballpark, kayaking down a river, or sitting around a fire in your own backyard.
In addition to Hala Kahiki, Grateful White, and EZ Lager, there will be five additional brands rounding out Rivertowne’s year-round core portfolio focus:
Jump! IPA – 6.1% ABV, 80 IBU – American IPA with flavor complexity ranging from berries, mangos, tropical and stone fruits to grass and resin. In life, there are jumpers and observers. This beer was created for the jumpers.
Float Trip IPA – 5.2% ABV, 30 IBU – Hop-forward pale ale with a big tropical bouquet and taste in the front end, a pleasing mouthfeel, and well-balanced bitter finish that begs you to take another drink. This beer will appeal to a wide variety of drinkers including “non-IPA” drinkers and has an ABV which allows you to stay afloat throughout the day.
Class V IPA – 8.2% ABV, 60 IBU – American Double IPA with a built-in disclaimer in the name and imagery. Class V is the classification for the most difficult rapids that a kayaker or rafter would come in contact with on their journey. This beer is overflowing with citrus, pine, and resiny hop flavors which could knock you around if you’re not careful.
Hazy Morning IPA – 6.7% ABV, 36 IBU – New England-style IPA with an assertive grapefruit aroma and fresh, green hop flavors that snap your palate to attention and leave you wanting more.
Dock Party IPA Mix Pack – This party pack of IPAs includes all four of the aforementioned IPAs and equips you to receive guaranteed invites to all of your friends’ upcoming parties. Like your crew, each of these four IPAs have unique personalities. There are three cans of each IPA included in this pack which provides you with plenty to spread around and share.
“We are really excited to introduce these new brands and packaging to everyone,” Johnson stated. “Rivertowne has always brewed great beer. We expect the new branding will have people reaching for our cans to reinvestigate and discover this to be true.”
New 6-pack and 12-pack cans will hit shelves across Rivertowne’s distribution footprint in Ohio, Pennsylvania, New Jersey, West Virginia, and North Carolina in April. New beers will be on draft at Rivertowne’s five locations in Monroeville, North Huntingdon, Verona, Pittsburgh’s North Shore, and the brewery tasting room in Export beginning this March.
Six seasonally released brands, including the highly-regarded Suburban Housewife Blackberry Cucumber Kolsch, as well as six Lab Rat Specialty releases, will also be released throughout the year in much more limited supply than previous years.