Session 8 of the Breaking Brews Podcast delves into creating a tremendous taproom experience for customers. With so many tremendous venues to visit these days, attention for a consumer’s entertainment buck is being fought over every day. And the venues that create a memorable visit will be the ones who earn a customer’s business time and time again. While 100% undying loyalty to just one brand may be a thing of the past, a consumer will always come back AND tell others to check you out when you give them a reason to do so. This session is going to tell the story of a brand that’s done just that.
Today, we hear from Luke, Jay, Tony, and Dave – four of the team members behind Levity Brewing Company in Indiana, Pennsylvania. Levity has been going strong since 2016 and has grown their brand visibility throughout Western PA and beyond. Their taproom sits a little over a mile away from Indiana University of Pennsylvania and has become a premier destination in town for great beer, exceptional food, and live events. They’ve gone the extra mile to deliver their community a locale that satiates many desires and it’s helped them become a pillar of Indiana for people of all ages.
We start the show learning about how Levity came to be, with Jay and Luke sharing their entrepreneurial aspirations and how it dawned on them that a brewery was the way to chase their passion. We talk about their building, taproom space, brewing capacity, and what their focus is for a beer portfolio.
From there, we learn how the Levity crew slowly incorporated food into their operations and grew their menu over time, thus giving visitors a reason to stay longer and never leave hungry. As Jay points out, they could see the drop-off in business after the happy hour times ended to later in the evening until they went full bore with food. Adding food to their initiatives also helped attract additional clientele and we’ll learn how Tony and Dave have cultivated a menu packed with delicious choices for consumers to tear into.
Finally, the guys discuss how they host live events at their space and share some tips and pointers one should consider when starting a brewery or looking to interject food and live events into their practices. Again, with so many options at a consumer’s disposal today, providing multiple reasons to make someone feel at home is critical to repeat business.
Connect with Levity Brewing on the World Wide Web:
MUSIC CREDIT: All music in today’s show is courtesy of our friends at purple-planet.com
Cast Your Vote For the Best Brewery in Pennsylvania!
It’s Levity Brewing vs. Dancing Gnome Beer in the finals of the Breweries in PA March Madness Bracket Tournament. Levity won the tournament in 2018 and is looking to repeat as champions in 2019! Click here to cast your vote today (and every day) until the tournament ends.
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