Podcast: Session 37 – How Merchandise Can Enhance Your Brand


While beer traveling all over the world isn’t always a possibility, t-shirts, hats, sweatshirts, and other pieces of merch adorning your logo certainly is. Many times, I’ve seen someone on vacation halfway around the world from home proudly donning the t-shirt of their favorite brewery, thus taking their brand recognition from their own little corner of the world to parts never thought imagined.

Solid merchandise can be a big coup for your brand and having the right items with a quality aesthetic appeal will make fans of your company happy to wear them when they’re out and about, giving you a piece of advertising that costs little and speaks volumes.

In Session 37 of the Breaking Brews Podcast, host Jason Cercone is joined by Leslie Tate, Co-Founder of Drunk Swag Source – a company she and her husband Stephen, the Head Brewer at Crosstown Brewing Company, run to help all businesses in the libations industry get set up with proper swag for their customers.

In this session, Leslie shares why having a sound merchandise strategy is so important to your brand. In addition, she talks about effective logo design and ensuring the logo you land on (or secondary logo in some cases) looks good when shrunken down for print on a piece of merchandise. Leslie also shares why it’s beneficial to have giveaways with your logo at events and festivals.

If you’ve listened to any of the other sessions in Season II of the Breaking Brews Podcast, you’ve learned that Drunk Swag Source is this season’s sponsor. In this episode, Leslie tells you how she can help you and your company get set up with anything you need from a merchandise perspective – hats, t-shirts, scarves, socks, keg rings, tents – pretty much anything you can think of!

Everything can be found at www.drunkswagsource.com. AND, use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more! If you have any questions or need further assistance, please do not hesitate to reach out to Leslie and Stephen at info@drunkswagsource.com.

MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast – Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com


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