Podcast: Session 35 – How to Use Instagram to Build Your Brand

SESSION SUMMARY

Instagram is one of the most popular social media platforms on the planet. Owned by Facebook, this photo-sharing network contains much of the functionality that Facebook has and presents a tremendous opportunity for brands to showcase their wares and connect with consumers by sharing dynamic imagery and videos.

Much like any social media network, a strategy is necessary to maximize your time spent on Instagram. And in Session 35 of the Breaking Brews Podcast, we are diving deep into the various aspects and approaches you should utilize as you use Instagram to build your brand.

Returning to the podcast is Aaron Williams, Marketing Manager of Monday Night Brewing. In Season I, Jason and Aaron recorded a similar episode dissecting the many areas of Facebook that are crucial for brands looking to advertise on that space. This session takes similar principles and applies them to Instagram.

If you’d like to learn more about utilizing paid Facebook initiatives, you can jump back in the archives to Session 26 and consume what’s been called one of the most actionable podcasts in the Breaking Brews portfolio.

In this session, Jason and Aaron discuss good content to post on Instagram, how to best utilize hashtags to your advantage, how to implement Instagram Stories, some common mistakes brands make on Instagram, the one thing you should NEVER do on Instagram, and much, much more.

You can catch up with Aaron and the Monday Night Brewing brand by clicking the links below:

Website | Facebook | Instagram | Twitter

MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast – Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com

SEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!

RESOURCE: I mentioned a video from Sunny Lenarduzzi demonstrating why you shouldn’t purchase IG followers and likes. Check it out below!

 

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