Podcast: Session 34 – Tackling Trends In the Beer Industry


Is it better for your brand to grab on to an existing trend and ride the wave or set out to blaze trails and start a new trend? Or, is it a combination of the two? There’s no right or wrong answer here, but it’s important to understand how you want to loop trends in the industry into you everyday initiatives.

In Session 34 of the Breaking Brews Podcast, host Jason Cercone is joined by beer industry professional Katrina Matthews to discuss various trends in the beer industry. How can a brewery stand out if they choose to not partake in an existing trend…such as, brewing New England IPAs? Additionally, how can breweries continue to grow their brand presence in a world dominated by Untappd check-ins, influencers, and A LOT of noise in front of consumers each and every day?

Katrina joins the show all the way from Dublin, Ireland where she is studying for her Masters Degree in Marketing. She plans to put her education to good use in the beer industry once she graduates and returns to the United States. In the meantime, she is able to give us some insight into the beer scene in Ireland and how much room there is for potential in that corner of the world.

MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast – Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com

SEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!


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