Podcast: Session 18 – How Craft Beer Inspires Entrepreneurial Innovation


The craft beer industry is comprised of many brave men and women who weren’t afraid to throw caution to the wind and take a gigantic leap into the unknown when they decided they wanted to open a brewery. It’s this type of dedication to one’s vision that has helped this industry grow, survive, and thrive.

With the launch of 7,400+ breweries and counting in the United States are the many ancillary businesses that not only promote the craft beer scene, but help entrepreneurs with all manner of wild ideas start successful enterprises as well. Platforms such as blogs, books, websites, podcasts, documentaries, and educational services…as well as companies offering products like bottle openers, can coozies, t-shirts, hats, and huge varieties of beer swag all have a chance to play a factor in the evolution of craft beer culture.

One company doing just that and more is First Sip Brew Box. First Sip is a monthly subscription service where beer-related goods are delivered right to your door. Each box contains anything from t-shirts, glassware, chapstick, BBQ sauces made with beer, and much more. Today on the podcast, Jason Cercone sits down with one half of the First Sip power team, Dennis Guy.

Dennis shares how he and his wife Samantha came up with the idea for First Sip Brew Box and how it came after a journey down the path of opening a brewery. When they realized it wasn’t going to be financially feasible to bring a new brewery to the market, they pivoted and created a service that allows them to partner with breweries and promote all the good they’re bringing to the scene.

Dennis is one of the most positive people you’ll ever encounter and the conversation throughout this interview dives deep into entrepreneurial mindset, what it takes to keep that positivity when negative energy beats down your door seemingly every day, and why it’s important to embrace every step of the process it takes to build a successful small business.

A great deal of Dennis’s motivation comes from the values his mother instilled in him throughout his life. You’ll hear the story of how he and his wife received a small business loan, an accomplishment that took place just days before his mother passed away. It’s truly an inspirational story that all of us can relate to in some way, shape, or form.

Dennis is a veteran of the US Army and recently participated in a Pennsylvania Commonwealth-wide collaboration beer that saw 20 veteran-owned breweries come together as one. The beer went live on Memorial Day Weekend 2019 at each of the participating breweries.

The US Army also filmed a short video about Dennis, the values he gained from his mom’s strong will, and the growth of First Sip Brew Box. You can check out that video below:

If you are looking to start a project of any size, whether it be a bar, a brewery, a podcast, a blog, or anything else that requires entrepreneurial mindset, this is a podcast you don’t want to miss.

If you’d like to learn more about First Sip Brew Box, here are the links:

Website | Facebook | Instagram | Twitter

MUSIC CREDIT: All music heard on today’s session of the Breaking Brews Podcast is courtesy of purple-planet.com


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