You’ve probably noticed that seasons in your corner of the world have become more and more unpredictable with each passing year. For example, winters in Pittsburgh, while not exactly what one would call “pleasant,” have arguably been much milder recently than in years past. There is change happening in global climate, the likes of which could have a serious impact on, among many things, the liquid we all love known as beer.
In Session 12 of the Breaking Brews Podcast, Jason Cercone is joined by Samantha Joule Fow, a professional writer and environmental advocate who published a very well-researched, very revealing article on BrewStuds in March of 2019 spotlighting Anheuser-Busch InBev’s excessive use of rice in the production of their beer. The use of this key ingredient in many of the beers in AB InBev’s portfolio makes them a leader in greenhouse gas emissions and, if more sustainable options are not implemented in the near future, the long-term ramifications could spell the end to many things we take for granted – including beer as we know it.
Throughout this session, Samantha shares information she’s gathered about AB InBev’s practices, as well as provides insight on the ad campaign that brought this matter to a brighter light: their attack on MillerCoors for using corn syrup in the production of their beers. This string of ads ran during Super Bowl LIII and gave Bud Light a lot of attention…the majority of it most likely unwelcome.
Samantha also shares information she gained at the 2019 Craft Brewers Conference in Denver and shows how the Brewers Association and other beer industry leaders are making strides towards sustainability in the production of craft beer and making resources available to brewers in a much larger capacity.
The question will always be scrutinized whether AB InBev will change their approaches to beer production. As you’ll learn, it starts with changes in their supply chain. Will ABI demand more sustainable rice to produce their product going forward? Unless we want to live in a world where we pay DOUBLE for a pint of beer what we pay now, efforts need to be taken so the answer to that question is a resounding ‘YES.’
Click on the link to check out Samantha’s feature on BrewStuds entitled “Investigation Ricegate: Bud Light’s War On Corn Exposes Its Own Inconvenient Brewing Ingredient”
Catch up with Samantha and Axiom Communications online:
MUSIC CREDIT: All music heard in Session 12 of the Breaking Brews Podcast is courtesy of purple-planet.com.
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