Podcast: Session 10 – SEO & Social Media Best Practices For Your Beer Brand

SESSION SUMMARY

Megan Pritts of Noble Stein Brewing Company joins Jason Cercone on Session 10 of the show to discuss search engine optimization, or SEO if you’re into the whole brevity thing, as well as various aspects of social media practices that Megan uses to manage marketing for Indiana, PA’s Noble Stein Brewing Company. Megan is a marketer by trade and brings a wealth of knowledge and experience to the podcast.

The show kicks off with Megan talking about how she entered the marketing world and how her company tasked her with handling SEO responsibilities. The conversation then steers towards how SEO has changed over the years as the internet has evolved and how you can best harness those changes to help your business. Megan also shares the importance of keeping an updated website and how it helps with search engine rank.

Next, we learn how Megan has established a voice for Noble Stein through networks like Instagram, Facebook, and Twitter and how she’s able to utilize each platform to get the most from her efforts. As of the release of this podcast, Noble Stein has been able to find levels of success through Facebook without investing in ads. Megan admits this may not last forever, but she enjoys the challenge of getting the most from organic content and communicating with fans of the Noble Stein page as frequently as she can. She’s also an advocate of “playing by Facebook’s rules,” which you’ll hear more about as the show unfolds.

Megan and Jason also discuss the power of conversation on Twitter and the visual appeal of Instagram, why it’s best to not push content from one platform to another, and why it’s important to establish consistency with your social media practices. And, as is tradition on the Breaking Brews Podcast, we share a brief rant about clean glassware and why it’s important at your establishment and in ALL of your promotional efforts.

You can catch up Noble Stein Brewing online at:

Website | Facebook | Twitter | Instagram

MUSIC CREDIT: All music on the Breaking Brews Podcast is courtesy of purple-planet.com

 

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