Brew: The Museum of Beer Set to Unveil First-Ever Collaboration Beer 4/24
Brew: The Museum of Beer continues to build towards bringing the first beer museum of its kind to the City of Pittsburgh. It is scheduled to be a destination attraction capable of accommodating 400,000+ visitors per year, 80% of those enthusiasts coming from beyond Pittsburgh. Initial plans for the museum layout include a brewery and restaurant, event space, retail facilities, and a Hall of Fame. The Brew complex will be a 50,000+ square-foot space, anchored by 20,000+ square feet of exhibits dedicated to bringing the history of beer to life.
A museum woven into the fabric of an already-strong craft beer scene will only propel that scene and its city forward. Brew is comparable in scope and demographics to The Rock & Roll Hall of Fame in Cleveland and is expected to generate $100+ million per year in new economic impact for Pittsburgh while creating 200+ new full-time jobs.
While the planning stages continue to move forward, Brew has continued its community outreach by joining forces with Hop Farm Brewing Company, East End Brewing Company, and Southern Tier Brewing Company to brew its first collaboration beer. That’s not all. Brew reached out to the craft beer community and gave everyone an opportunity to name the beer, with over 400 submissions flooding in when the contest concluded.
And since collaboration beer season is in full swing, it’s only fitting Brew and these three great breweries plan to unveil their new Red IPA, as well as the Name That Beer winner, during Pittsburgh Craft Beer Week 2017.
EVENT INFO: Brew Collaboration Debut | Monday, April 24th at 6:30pm | East End Brewing Company in Larimer | Click Here To Get Your Tickets
The collaboration beer was brewed at Hop Farm on Tuesday, March 21st and will be on tap at East End Brewing for the debut event. In addition, several craft beer destinations across the Pittsburgh region will be participating in a city-wide tapping of the collaboration. Pictures from brew day can be found below.
The brewers and Brew staff reviewed the 400+ names and narrowed the list down to a few finalists. The winner will be chosen at the event in an Oscar-esque Debut Party. The founders of Brew will also be providing an update on the progress of Brew since its Indiegogo campaign last Fall and will also share some curious stories from the archives of the rich history of beer.