Breaking Brews was born from one simple statement: “How does this place think it’s going to survive without Miller and Bud products?”

I was enjoying a Big Hop IPA, the flagship offering of East End Brewing in Pittsburgh and one of my personal favorites before a Pirates game at The Beer Market (now known as Beerhead) in the North Shore. When out of the blue, this misguided soul who was unfamiliar with Beer Market’s unspoken theme of “good beer only” dropped the aforementioned comment when he couldn’t get a Bud Light.

I told him to look around and see how many others were there, hoping it would answer his question. It didn’t. He stomped off in a huff with a Yeungling. As we parted ways, his words stayed in my head and made me realize something: People just don’t know. People just don’t know there’s a tremendous variety of beer out there that offers more flavor, more quality, more taste, and challenges the palate with every sip. The reason? These beers aren’t heavily marketed like those of the ‘big beer’ machine. They’re made in smaller batches by hardworking entrepreneurs who don’t brew beer to get rich. They do it because they have a passion, they have creativity, and it’s a pretty friggin’ cool way to make a living.

This mentality also exists with other adult beverages as well. There are many small distillers and wine and mead makers who don’t get noticed because they don’t have bottomless advertising budgets. They let their product do the talking. And, as time has wore on, people have listened. Big time.

What is Breaking Brews?

Breaking Brews started as a craft beer blog and has grown into a full-service libations media organization specializing in promotions, marketing, sales, consulting, branding, content creation, and social media management. With serving as the hub, my mission is to push Pittsburgh’s craft beer and libations scene forward by connecting enthusiasts to bars, breweries, distilleries, and organizations through education, conversation, commentary, and entertainment. I strive to enhance all brands under the Breaking Brews umbrella through dynamic, innovative marketing strategies and incomparable work ethic while, at the same time, delivering the best content possible to the thirsty libations community.

Breaking Brews consists of the following divisions:

  • The Breaking Brews Blog – The blog that’s currently in your eyes that’s designed to promote bars, breweries, distilleries, organizations, and causes. It features commentaries, features, breaking news, and much more. Recently, Breaking Brews was recognized as one of the Top 100 Beer Blogs on the Internet.
  • Breaking Brews Marketing – Breaking Brews serves as a unified platform designed to connect libations enthusiasts to destinations throughout our region, touting healthy, engaged social media platforms that continue to grow by the day and a free mobile app known as Drink Pittsburgh that keeps users up-to-speed on events, tap lists, education, and much more. Initiatives for this division found here. To learn more about each individual service offered through Breaking Brews Marketing, click here.
  • Breaking Brews Productions – This is the digital division of Breaking Brews that features and focuses on videos, podcasts, and digital media.

If you are a craft beer or spirits enthusiast, I look forward to delivering you the best coverage in regards to event promotion, feature stories, commentaries, entertainment, and more. I’m an enthusiast just like you, so delivering you the information you seek and deserve is my top priority.

If you are a professional in the craft beer or spirits industry and would like to discover how the Breaking Brews platform can help your business, let’s grab a beverage and chat soon!

I am committed to driving brands forward. I offer an array of initiatives designed to boost your presence and execute said initiatives, allowing you and your business to flourish through consistent effort and constant adaptation to market demands. These initiatives are personalized to your specifications, delivering desired results based on your expectations and carried out by a true business partner dedicated to your success.

Who’s Tapping Into All This?!

Jason CerconeMy name is Jason Cercone and I am a Libations Marketing Professional. I am equally as passionate about the liquid inside the glass as I am the experiences, memories, and togetherness it breeds, as well as the industry and people who go against the grain every day to make our beverage culture incredible. My mission with Breaking Brews is to showcase and spotlight the thriving libations scene in Pittsburgh and beyond and positively promote the artisans who work tirelessly to bring us unique, high-quality adult beverages.

I also strive to enhance destinations that emphasize artisanal beers, wines, meads, ciders, and spirits and make them the focal point of their operations. I have launched Pittsburgh Libations Week to celebrate the region’s growth and evolution and look forward to continuing to spread fun, information, opinion, insight, and education about our drinking community each and every day.


Learn More About Breaking Brews

Breaking Brews Marketing Focus & Initiatives









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